Brunswick vs Purple Plus

Brunswick has a medium-firm feel with an incredibly soft, plush pillow-top. This firmness rating was based on the evaluations of independent testers prior to Brunswick being released for sale. Regardless of how you sleep, Brunswick is designed to provide support and comfort for every sleep position.

One perfect bed, no more morning blues. Purple gives the best of both firm and soft with our pressure-erasing Purple Grid™.

The Brunswick spring mattress is designed to feel instantly familiar. It has all the features that make a bed a classic, with a few modern materials to make it even better.

• Hemp-blend cover
• Euro-Top: Holofibre Fill & Gel Memory Foam
• Gel Memory Foam
• Zoned Lumbar Support Eco Foam
• Zoned Lumbar Support Multi-tempered Pocketed Spring with Full Foam Encasement (Edge Support).

The Purple Plus has our signature gel Grid paired with our most premium comfort foam to give you just the right mix of support and cushioning:

• 2" Hyper-Elastic Polymer™ material in Puple Grid™. Non-toxic polyethylene copolymer powder coating
• Premium Comfort Foam layers.

Temperature Regulation
The Brunswick mattress incorporates multiple cooling features: the moisture-wicking properties of the hemp-based cover; the heat-dissipating qualities of cooling gel memory foam; the lightweight, pocketed springs that actively circulate air as you change positions.

Optimal Temperature
With over 1,400 air channels build into the temperature-neutral Grid and premium breathable foams used in the base, you will stay comfortable all night.

Targeted Lumbar Support
Lower back pain can prevent you from doing the things you love. On the other hand, a mattress with proper support can significantly improve your quality of life. The central third of the Brunswick mattress uses reinforced pocketed springs. No matter which sleep position you prefer, your body and your back will be properly supported.
Reinforced Edge Support
Proper edge support extends the usable surface of the mattress, giving you more room to spread out in bed. Brunswick’s edge-to-edge support system helps maintain the overall structural integrity of the bed.

A revolutionary mattress designed for just about everyone. It's designed to not only help you get better sleep, but to soothe joints, release pressure on the hips and shoulders, and support the neck and back. The hyper-elastic gel Grid immediately flexes to support your position and springs back into place as you readjust or move. It's designed to make bedtime the highlight of your day!

Premium Memory Foam
The modern gel foams in the Brunswick mattress regulate temperature better, giving you a cooler and more comfortable sleep. Memory foam reforms quickly back to its original shape, so it feels like you're sleeping on your bed, not in it.

Purple's column design allows air to flow freely, preventing moisture trapping, extending the life of the mattress, and providing cleaner, more comfortable sleep. Thanks to the free air flow design and patented polymer materials, Purple naturally sleeps much cooler than memory foam, latex, and other mattress technology.

Body Contouring
The memory foam layers instantly conform to the unique shape of your body, offering extra support and pressure-point relief wherever it's needed.
Independent Motion Isolation
Individually wrapped steel springs compress to the natural curves of your body. The result is incredible and precise support. Because the springs act independently, movement on one side of the bed won't disturb the other. Not every spring is compressed at once, so your mattress stays supportive for longer.

The Purple Grid™ is a flexible gel material that instantly adapts to your body and sleep position, providing soft support where you want it and firm support where you need it. This material is organized in a grid formation, which creates walls that can support or fold, depending on how much pressure it receives. It's durable enough to last decades so you won't develop a body impression. And it buckles under specific pressure, which provides excellent motion isolation so you don't feel someone else move in the bed.
Premium Comfort Foam: Enjoy the plush feeling of premium comfort foam. A perfect sidekick to the Purple Grid™, it enhances the Grid's response by hugging your unique shape and bouncing back when you move. It also isolates motion for uninterrupted sleep.

While the spring construction provides familiar comfort, a fresh approach was taken with the cover. It's made with a hemp-blend fabric (polyester, hemp and spandex) that brings a number of unique properties, while also enriching Canadian farmland. It's stronger, less expensive, hypoallergenic and more eco-friendly. Hemp fibres have three times the tensile strength of cotton, making for a more durable and longer-lasting cover. Hemp is naturally hypoallergenic and non-irritating. It stands up better to mold, bacteria, and other allergens.

Cooling Cover
This breathable cover provides even greater airflow for your mattress, which helps keep your body temperature comfortable all night. Plus, its cool to the touch for refreshing relief the moment you lie down.

The Brunswick mattress ships to all Canadian provinces and territories. Shipping is free to most areas, but remote locations may require a shipping fee. It normally takes 1 to 3 business days to process your order, followed by 1 to 5 business days for your mattress to be delivered.

Our products come to you in 3-5 business days via shipping courier for small parcels (such as pillows and sheets) and various larger parcels like a mattress in a box. Larger parcels (such as mattresses, beds, etc.) are delivered via our own White Glove Delivery. Although we cannot ship to P.O boxes, our White Glove Delivery can even deliver on weekends by request.